As ladies of the south, we are all drawn to those vibrant colored dresses and the resort-ware attitudes that comes along with putting on a Lilly Pulitzer dress. Do you know how these beautiful and exotic printed dress came along? Here's a little history lesson!
Lilly and Peter Pulitzer were married in 1950 and the newlyweds ran straight to Palm Beach where they enjoyed the year round lush, tropical setting. After becoming terribly bored, Lilly decided that it was high time that she set out to try something new. What she settled on was selling fresh oranges from her husband's groves in Ft. Pierce, Florida. The orange business was very successful, and before long, Lilly was selling gift boxes of fruit. The only problem was that by the end of the day, her dresses were covered with splashes of fruit juice. It is said that necessity is the mother of invention, and from this aha! moment, a fashion empire would be born. The problem of the messy dresses was solved by having her dressmaker (how many young entrepreneurs have their own dressmaker?) whip up a few simple shift dresses in busy patterns colored just like tropical fruit juices.
Lilly Pulitzer was a woman who understood the power of special details; most of the patterns have her loopy signature hidden somewhere within them, and the dresses were finished with a customized hem lace bearing her name. Putting on a Lilly dress or skirt was like wearing your commitment to the good life, one filled with happy afternoons with children at the beach and cocktails on the terrace of the country club by night. It was more than just fashion – Lilly was a lifestyle. Indeed, the Lilly Pulitzer label has been worn by many well-heeled ladies, starting with those in Palm Beach, and then on to other preppy enclaves around the country.
Lucky for you ladies, we've got your lust for Lilly covered. Stop in and try on our fun prints and eye catching colors.
www.dressraleigh.com
pam@dressraleigh.com
919.699.6505
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